Magic Babka

Essays.

On selling your own product when you did not set out to be a salesperson.

Your pipeline is a feeling

Most founders can tell you how sales are going. Very few can tell you what closes this month, and the difference is most of the problem.

August 2026

Prospecting is not a mood

You prospect when the pipeline is empty, which is exactly when it is too late for it to work.

July 2026