Most founders don't have a pipeline. They have a feeling.
Magic Babka is a CRM for one person selling their own product. Put your leads in, connect Gmail, and every morning it reads the whole thing and tells you what to do today — including that the deal you keep counting on has been dead since April.
Built for $0 → $1M. Not for sales teams.
You've closed $214k. A $1M year needs $83k a month and you've averaged $27k. Two of the four deals you're counting on are older than your actual sales cycle.
Nineteen days of friendly email with someone who has never said the word budget. You are one question away from knowing whether this deal exists.
Reply on the existing thread: "Before I chase this any further — who else needs to be comfortable with it before it can go ahead?" Ask about the process, not about Dana's authority. That is what makes it easy to answer.
Two no-shows and a "circle back in the fall" — in April. It's August. This deal is dead and it has been costing you the feeling that you have a pipeline.
Send two lines before you close it: "Assuming this isn't a priority this year, I'll stop chasing it. If that's wrong, say so and I'll pick it back up." About one in five of these gets a reply.
An actual briefing. It tells you what to do and how to do it.
Put the names in.
Paste a list. Twenty companies takes a minute. If entering a lead is slow you stop doing it, and an empty CRM can't help anyone.
Connect Gmail.
Read-only. Threads attach themselves to the right deal, so the record of what was actually said keeps itself. Magic Babka drafts your replies; you send them.
Read four things every morning.
Not a dashboard. A short list, in priority order, with the reason each one matters today — and a note about what it deliberately left off.
What it will tell you, and what to do about it
You do not have enough leads, and no amount of follow-up fixes that.
So it points at where the next twenty come from — the events your customers actually go to, the businesses within driving distance that look like the ones already paying you, the people who replied to something you wrote once and were never contacted again. Build it and they will come only works in the movies. You have to go and find the customers who get you to $1M.
The person you have emailed for three weeks cannot sign a contract.
So it gives you the sentence that finds out who can, without making your champion feel gone around: ask who else needs to be comfortable with it before it can go ahead. Asking about the process is easy to answer honestly. Asking about their authority is not.
This deal is over, and keeping it open is how a pipeline looks thicker than it is.
So it writes the two lines that end it — and tells you that about one in five of those gets a reply that brings the deal back. Either answer is worth more than the silence, and closing it out is what frees the hour you have been spending on hope.
Deals are not closing, and the problem might not be your pitch.
If enough conversations end the same way, it will say so and send you back through them, looking for whether you are selling something people actually want. That is a harder answer than "send more emails", and sometimes it is the true one.
Every one of these has something to do about it. The point is never to leave you sitting with a hard fact — it is to stop you spending a week on the wrong activity, which feels exactly like working and costs you the same month.
It's Claude reading your pipeline, with a prompt built to be useful rather than encouraging. That is the product, and we would rather say so than let you find out.
Who it isn't for
Sales teams. Anyone who needs territories, quotas, forecasting, or a seat for their VP of Revenue Operations. There is no pipeline-by-rep view because there is one rep. If you have a sales org, buy something else — it will be better at that.
The ending we are hoping for
One day you will cancel this because you hired a salesperson, and a tool built for one founder is no longer the right tool. That is the best thing that can happen here.
Magic Babka is for the part where it is just you, the part nobody writes software for because the people in it cannot afford much and do not stay long. We would rather be the thing you outgrow than the thing you keep paying for out of habit. When you go, tell us it was because it worked — that is the only review we actually want.